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Career Highlights:
Hi. I’m Aaron Cullers.
For more years than I'll admit, I've built B2B marketing engines for global enterprises, start-up agencies, and everyone in between.
I’ve led teams across continents, rewritten demand generation playbooks, aligned sales and marketing without the need for therapy, and launched campaigns that earned results (and one time, even applause).
What I bring to my approach to marketing is not just strategy (though I heart it), I bring movement. More than messaging, I bring meaning. And believe it or not, even more than pipeline... I bring predictable growth.
That sums up what I think is needed from a marketing leader... from a Tomorrow CMO. That's also me, and I might just be exactly what you’re looking for.
Results I've delivered over the years
Experience I've gained along the way
Even before I went to film school out in Vancouver, Canada, I was a huge fan of storytelling. There's a garage with 10,000 comic books that back that up. Beginnings, middles, endings... I'm here for the arc and the transformation along the way.
The arc of my career has helped shape me into the kind of marketing leader who sends thank-you notes and rewrites campaign architecture in my sleep. More importantly, I don't just lead marketing teams, I build the function into a department that everyone else actually wants to work with.
Recent Professional Experiences
Vice President, Marketing
2024-2025
Brought my dusty agency-side back to life. Owned marketing and account strategy across key B2B clients such as Black & Veatch and ATP, capturing renewals and growth in record time. Worked to build the internal marketing engine from scratch, be it content, social, pitches, and partnerships. Introduced scalable process, client satisfaction programs, and an unapologetically strategic POV.
Sr. Director, Demand Generation and Global Campaigns
Global safety science, meet revenue science. Led a 60+ person global team across 350+ marketing programs annually. Orchestrated a full go-to-market remix, from planning to activation to pipeline. Re-architected campaign strategy. Trained 200+ marketers. Aligned global marketing efforts behind a single, relentless question: Does this move the needle?
2022-2024
Head of Marketing
2021
Principal Consultant
2016-2020
GS&D Product Marketing Consultant
ABM, meet impact. Built and scaled the marketing function 3x, expanded into ops, product, and digital. Rolled out a global brand evolution, drove 96x ROMI on campaign work, and launched the first fully virtual sales kickoff in the middle of the pandemic. (Yes, it crushed, and not just from my wildly favorable musical taste.) Positioned the platform for smarter demand, sharper content, and undeniable results.
The marketer’s marketer. Advised CMOs and revenue leaders on strategy, ABM, demand gen, ROI models, and organizational design. Delivered over $4M in consulting impact. Coached through transformation after transformation. When they needed to fix it, scale it, or finally measure it, I was in the room with the whiteboard and the same great analogy about why you shouldn't put Beyonce in your brand video if no one was going to watch it.
Owned demand gen for a $6.5B portfolio and helped launch Dell’s first business-unit-specific global demand center. Built campaign engines, aligned with global stakeholders, and delivered measurable revenue. Named a Finalist for Oracle’s "Modern Marketing Leader of the Year." (Still sore I didn’t win. It’s fine. I’m fine.)
2014-2016
My B2B boot camp. Built high-impact strategies for global clients including Motorola Solutions and VMware. Ran a $3.7M book of business. Lived and breathed Eloqua, Marketo, Salesforce, and the hard stuff: client expectations. Got obsessed with funnel performance and messaging that actually converts. First time I saw strategy and creativity really dance. (And where Terry Flaherty taught me something about a demand... waterfall?)
Account Director, Revenue Performance
2014-2016
All the other stuff, in the before times
1978-2014
Before I was shaping B2B strategy, I was cutting my communication teeth writing plays in a haunted community theater and building audiences for comic book newsletters long before Substack made it sexy. I’ve led creative strategy for wine and spirits brands, built beverage programming for the three-tier system, and carried more than one crate of tempranillo uphill both ways.
I’ve guested on podcasts and spoken on stages. Once launched a full regional tasting campaign around the phrase “Halfway to St. Patty's Day.” Got fired from my first job at a department store for being too funny on the sales floor. (You can't give me a "Wow!" sheet to recount my day and not expect some embellishment.)
Everything I do... content, strategy, brand, demand... comes from a deep obsession with why people care and how to make them care more. And that’s the fun part.